We have had online mobile retailers in India. But however, we were looking for various Gadget Retailers and in our study we have found that their are three companies in the business with similar brand identities.
Another online retailer surfaced from Mumbai – GadgetsGuru.in They are aggressively advertising online and have no eBay or other presence. They claim that they are the first online Technology Mall in India, but that claim doesn’t sound to be True.
Just a while ago, we learnt about another Gadget Retailer going online. This company is based out of Gurgaon and have very similar brand – CafeGadgets.in. Why do Indians always like to copy and can’t build an individual identity and a world class brand ?