OnMobile a Bangalore based company developing mobile solutions for Speech, IVR and cell Ads is all set to roll out a 30-45 seconds commercial mobile ads for one of the leading Indian cellular operator.

The consumer has to view or listen to an ad before he can make a call. However, it is not clear how long the user can talk or listen to another Ad in the midst of his conversation if he happens to prolong his conversation.

The Ad should be location based for it to be effective. For instance, if you are near Garuda mall in Bangalore, you may get an Ad from Shoppers Stop running a huge discount on Jeans 😉