Indians love the game of Cricket and everybody is set to cash in on the World Cup boom – TV retailers, Dish TV service providers and mobile value added service providers. CricInfo.Com which started as a portal for cricket fans slowly diversified into the mobile space offering cricket scores through SMS.

Mobile Value Added services is a $1 Billion market in India and Cricket is a key revenue driver in this market. Cricinfo is now offering ring tons, audio analysis of match and CricInfo Genie – an application that lets users watch the game on their mobile in an animated format. They now plan to introduce a WAP site and MMS applications. CricInfo is expecting a 25% increase in uptake for its mobile services during the world cup. It is also expecting 10-15% of its portal subscribers to move to the Mobile platform.

CricInfo has also tied up with Vodafone, Orange, T-mobile, O2 and Virgin Mobile in the UK.