Lime Communications has appointed Tanla Mobile to manage 3.4 million on pack promotion text to win competition for Vanish and Woolite. A promotional campaign to support the forthcoming release of the latest walt disney studios, desperate housewives DVD – using a text to win competition is to be hosted and managed by Tanla Mobile.

Consumers submit a text message with their name and postcode to a short code number printed on each pack, with all entrants and selection of winners managed using the Tanla campaign manager platform. Prizes including copies of the show’s DVD, a Mazda MX5, trips to Los Angeles and washing machines will be selected at random on each day of the promotion and awarded daily to a winner, also selected at random from the entrants received the previous day.