The Mobile Marketing Association (MMA) today launched its India Local Council to serve the growing needs of the mobile marketing communities in the country.

Local Council membership includes representation from 34 leading organisations in the field such as Admob, BDA Connect, Google, Group M, Hungama, Microsoft, mKhoj, Nokia, Reuters, Vodafone, Tata Teleservices, Yahoo! and others.

Rohit Dadwal, Managing Director, MMA Asia Pacific said,

The Indian mobile market is growing at a staggering rate. Over 380 million people in the country now own mobile phones representing a significant opportunity for operators. With mobile penetration and adoption reaching a critical mass, it is only natural that the mobile experience is now about enriching content and media with the convenience of converged services. The India Local Council is poised to lead the implementation of guidelines and best practices and to drive awareness and networking initiatives in one of the world’s most vibrant mobile economies.

MMA has set the following immediate goals,

  • Adoption of MMA best practices and guidelines
  • Promote Mobile as an important marketing platform
  • Educating and networking with Telcos, Brands, Corporates and others
  • Establish metrics and create advertising tools for the industry