Tata DoCoMo, the GSM Mobile servics from Tata Teleservices and DoCoMo introduced the new concept of 1 paise / second pulse billing in the Indian market to cannibalize the revenue cream of arrogant incumbent operators like Airtel and Vodafone India.
MTS India – the new CDMA operator is also offering similar Tariff [1 paise /second billing] for Lifetime. This means the Tariff is here to stay and will make the incumbent operators respond to the same or lose customers 🙂 MTS launched its mobile services in Tamilnadu circle and is offering Local calls on per second pulse, and STD call at 2 paise for one second pulse to any network across India for life time.
State owned BSNL is known for offering 15 seconds pulse and they should respond quickly to the challenge offered by Tata DoCoMo and MTS. What do you think will Airtel and Vodafone move towards the era of 1 paise /sec billing or wait until they see subscribers shift to new operators with the implementation of Mobile Number Portability ?