The Online Advertising market in India is set for an explosive growth within the next 3 years. With the Government striving hard to reach broadband targets and adding more Indians online, brands, portals, services etc are all joining the bandwagon.
The Online Advertising market is set to touch Rs 2,500 core [$550 mn] in the next 3 years accounting for 6.8% of the entire advertising market in India. Currently it is 2.43% of the entire ad spend in the industry.
Banner is expected to be the next big thing in the online industry and is expected to touch Rs 350 crore by next year according to Ozone Media. The platform is drawing companies from sectors as diverse as Auto, FMCG, Finance education etc.