Younger Indians Going the Digital Way

Microsoft which has lost the Web 2.0 and Search battle to rivals is pretty serious about India where their are tremendous growth opportunities. Tom Bowman, Regional Ad Sales Director said,

India is at a very key stage in online advertising. Our research shows that the Indian audience below the age of 19 years is using digital as prime media.We would like to improve the connection between Live Messenger and mobile. We also want to makes Live Spaces, our social networking product, stronger in India.

Microsoft’s changing directions has made it a slacker on the Web. MSN-Live search is lagging behind Google by huge margin. Microsoft’s adCenter has not been able to take off because they are unable to develop a super scalable technology to analyze content on demand and serve context based Ads. The list is endless…

Author: Webmaster