Here are some findings about how Indians are using the Internet in their daily life.
Online Shoppers in India: India at the end of June-30-2006 approximately had 3.49 Million online shoppers.
e-Commerce in India: Airline ticket purchase constituted the largest e-commerce activity according to VISA. Around 40% of online shoppers in India bought flight tickets. 29% of shoppers bought books and 24% bought Music.
e-Trade India: Around 17% of Indian investors are now using the internet platform to trade and invest their savings in Stock Markets. [ET – 14-DEC-06]
However, this user base could have been much higher had the Indian government addressed some key issues such as,
- Internet Security and lack of alternate online payment methods.
- e-retailing may slow down brick and motor sales in sectors such as Books, electronic goods, Music and Shoes / Sportswear.
Will m-commerce eat into e-commerce ? Maybe, but areas of application will be different, say you use your mobile to book weekend movie tickets while you will still buy books from the comforts of your PC.