goBroadband writes that Bharti Airtel in association with Affle of UK has introduced SMS 2.0 in India. SMS 2.0 inherits some features from Web 2.0 based instant messengers. However, the most compelling business idea is to keep it FREE for the consumer.
In the Picture above, you can see that use shall be able to send coloured text messages with smileys and other faces 🙂 Text content such as Cricket and Bollywood gossip is provided for free. You can also avail fantastic offers and deals from Advertisers such as Levis, ICICI, HPCL and others.
SMS 2.0 is currently supported only on the following GSM mobile handsets.
Nokia N70 Music Edition
The service is currently available only to Delhi / NCR Airtel subscribers. Check out goBroadband for more information.