Last September Mobile India had an exclusive about Mobile Retailers in India. Then, we reported about Essar groups plans to enter the mobile retailing segment. Today Essar group has confirmed that their PAN-India mobile stores will soon go operational in 600 cities under the brand name “The MobileStore“.

Mr Rajiv Agarwal, CEO, Essar Telecom Retail Limited, said,

We would ensure a world class consumer retail experience to customers. We are encouraged by the growth in the Indian economy; we also believe that India is the fastest growing market for the organized retail sector. We believe that the Indian consumer has an evolving understanding and desires the latest in technology. Our target audience are among the age group of 18 to 45 years. We are certain that The MobileStore will provide a one-of-its-kind experience to the consumer.

The MobileStore are in three formats: Large – 1000-1500 square feet, Medium- 800-1000 square feet and compact 200-500 and shop in shops in located in large retail formats and malls. The stores are already operational for business in Mumbai, Delhi, Kolkata, Hyderabad, Chennai, Bangalore and Ahmedabad.

Nokia, Motorola, Sony Ericsson, Samsung, and Tata Indicom are available in the stores. A wide range of mobile accessories, the outlets will also offer digital cameras, iPods, Xbox and Tata Sky.