Here is how the Mobile / Cellular Value Added Services Market Stacking up in India.
Delivery Platform is SMS:
- Entertainment – SMS, CallBackRingTone , Wallpapers, Quiz and Jokes
- Alerts and News – Cricket Alerts, News, Astrology, Banking Info and Travel alerts
- Commerce – Mobile banking, Ticketing, Travel bookings
- Social VAS – Advertising and Local search
- Enterprise- VAS – Push Advertising, Location based Service, Group Messaging and Enterprise IM
Delivery Platform – IVRs
- Entertainment- Religious Chant and Music on Demand
- Alerts – Astrology and Vastu
- Commerce – Mobile Banking and Ticketing
- Social VAS – Voice SMS
- Enterprise – IVR based call centers
Delivery Platform – WAP Portal
- Entertainment- Video Clips, Mobile Games, Radio and Themes
- Alerts – Movies, Stocks, News tickers
- Commerce – Banking and Ticketing
- Social VAS – Mail, Chatting, Greetings, Dating and Search
- Enterprise- Mobile e-mail
MVAS market is estimated around Rs 90 bn in 2009 which represents an 8-9% of total revenues for telecom operators. Going forward, higher revenue contribution from Non-SMS (64% currently) is expected. In the medium term SMS related entertainment services and Internet services are expected to drive VAS industry.
