Bharti Airtel in a conference call has said that protecting revenue share leadership and driving further cost efficiencies remain the wireless segment strategy. The company manages revenue market share at a district level across 600+ districts in the country.

The company believes that it can protect its revenue market share leadership despite the advent of new competition. It also expressed confidence on maintaining wireless EBITDA margins at 30%+ over the medium to long term.

The company expects another quarter or two of intense price competition in the market. The management believes that the new operators will face a reality check over the coming quarters and drive consolidation in the industry.

the company expressed disappointment at the further deferral of the proposed 3G auctions, and the company will continue to grow its non-wireless businesses with a return ratio protection philosophy.