Reliance Communications (RCom), one of India’s leading telecom operators, has formed a partnership with UK-based 3rd Space Services to offer video content having embedded advertisements on its mobile platform.

As per the agreement, 3rd Space Services will offer mobile video content to RCom. Along with world’s leading sporting content. It will also offer content such as ‘Who Wants To Be a Millionaire’, Bollywood songs and films to the Reliance network. The tie-up will increase viewership as well as revenue for both companies

3rd Space Services offers mobile solutions that cater to mobile operators, brand advertisers and content owners. It offers services such as VAS platform, premium video, gaming and other content, free of charge to the end-user, all wrapped in brand advertising.