Mobile Push advertising is growing faster than other mediums in India because this helps the Advertisers measure the ROI on his campaign more accurately than any other forms. Especially true in the economic downturn when Brands are cutting marketing budgets.
Navin Tiwari of mKhoj said,
Today, every advertiser wants to know where each dollar is being spent and the result of it. Mobile advertising is more ROI driven.
Vinod Thadani of Group M media said,
While a year ago it [SMS] was considered too new to be used and had the image of being spam, it constitutes 15-20% of a media plan today.
mKhoj is getting advertisements from companies as diverse as DTH players, Honda, M&M, Reebok, Yamaha, etc. An advantage of going with Mobile advertising platform is the small budget which Advertisers can allocate which is not possible with TV.
According to MediaTurf, Mobile advertising beats all kinds of platforms. The click through rate has been as high as 15-18% on certain campaigns, not heard of on any other platform
Small Budget Advertising is possible on the Internet but then due to lack of will from the DoT, India has pathetic internet infrastructure and small lot of discontent subscribers.