A month ago, gobroadband had reported on some measures by TRAI for enhancing the VAS in the Wireless industry post 3G launch.
Just a while ago, TRAI has released the complete document on enhancing the same, In addition to what was said last month, the recommendations include,
New Definition of VAS for Mobile Operators in India,
Value added services are enhanced services, in the nature of non-core services, which add value to the basic teleservices and bearer services, the core services being standard voice calls, voice/non-voice messages, fax transmission and data transmission.
DoT has been entrusted in the role of Administrator for the following,
DoT being National Numbering Plan administrator may make appropriate arrangement for allocation of common short codes (CSCs), for specific service areas or on an all India basis, for value added services and also may evolve fee concept for such allocation of common short codes (CSCs).There is no pre-requisite for any license or registration to acquire common short codes (CSCs) serving more than one access service provider.
Revenue sharing of VAS content is still left for mutual negotiations, meaning Wireless carriers will dictate the terms. Instead, they should have recommended to build an ecosystem where even create individuals or micro enterprises could participate.