The Online Movie rental business kicked off in India almost 2 years ago and only now the competition seems to be hotting up. Delhi based Moviemart.in has borrowed some lessons from Pizza delivery guys. If your Pizza isn’t at your doorstep in the promised time, you win a freebie. So also Moviemart is promising delivery of Movie within 10-120 minutes of order.

Mr Rahul.M, CEO of Moviemart said,

We are pitching our home delivery at anything between 10-120 minutes in Delhi. We look forward to extend the same to other regions where we operate.

Another content company, Nimbus has entered this market with presence in 69 cities and promises to deliver within 30 minutes flat. Reliance ADAG’s Big Flicks and SeventyMM are unable to compete Nimbus and Moviemart and are sticking to 24 hour delivery model.

SeventyMM has 67,000 customers while Moviemart has 7,000 subscribers.