Idea Cellular is planning all India footprint. Idea plans to apply for licenses in 12 more circles, where its services are not currently available – Mumbai, Chennai and Kolkatta amongst the Metros. Karnataka and Tamilnadu in Circle A. Punjab & West Bengal in Circle B. Bihar, Orissa, Assam, North East India and Jammu and Kashmir in Circle C. Idea is considering investing Rs2500 crores for these 12 circles through its holding company Aditya Birla Nuvo. This means we will have 5 telcos – Bharti-Airtel, Reliance, BSNL, Hutch and Idea operating all over India. Sanjeev Aga MD of Aditya Birla Nuvo said,

We are hopeful of getting licences in all circles and would start operations depending on the receipt of the approvals. We will invest over Rs 2,500 crore to strengthen our existing network and extend our presence to new circles. We will invest in brand promotion to increase our visibility. More promotional activities will be seen in national TV and print, other than regional media houses“.