June-2008, was a totally different month when we saw Google actually shed search market share by 0.3% which was grabbed by rival Yahoo!. [If comScore data can be believed,we don’t]. On the other hand Redmond giants Search Marketing gimmick of cash back has taken off as the company gained 0.7% in June-08.
The Big 3 search companies on the Internet approximately have the following market share,
Google – 61.5%
Yahoo – 20.9%
Microsoft – 9.2%
Microsoft is trying to gain search market share by all means. One of the easier methods employed by the company is to use MSN Search in Internet Explorer when a wrong URL address is typed or just a phrase is typed.
