After major Telcos, its time for Google to embrace the Rural Indians. Google plans to offer Weather Updates, Crop Patterns and other local data. Cassidy also said,
How to make the search engine simpler and uncomplicated is a big challenge, but we will have an answer soon.
Google also plans to localize its Social Networking website, Orkut in Indian languages. Also integrate Google Talk with Orkut and a mobile interface [SMS] since mobile is the most popular platform in India. Just about when the GSM service providers are planning to unite to form a common mobile advertising platform in India, Google has said that it will launch AdWords advertising for the mobile platform.