Category: startups
Facebook Advertising + Charging Brand Pages on Social Network?
Facebook offers users reach and engagement like no other internet company and its users spend 370 minutes per month on the site, more than 2x the nearest site, YouTube at about 180 minutes per month. The question is how and when will they be able to improve and re-accelerate their…
Hardware Powering Microsoft Windows Surface Tablet
Microsoft yesterday unveiled that it will very soon launch its own Tablet branded as Surface running on Windows RT and Windows 8. Windows RT tablet will include Microsoft Office and a full keyboard embedded in a thin touch cover [Consumers using office productivity Suite on Tablets is less than 20%,…
Around 4% Indians Finding Life Partners Online
According to the 2011 census, nearly 50% of India’s population is in the less than 25 age bracket. With more and more Indians entering the Workforce and stepping into the professional world, a majority of this section is leaning towards online portals for prospective partners. We would like to compare…
Types of Daily Deal Group Buying Sites Offer + How they Make Money ?
Increasingly startup Investors are seeing the fad in Daily Deals / Group Buying / Group Deals [GD] Web Businesses. They generate revenue by selling Daily Deals for a variety of goods and services directly to consumers who access its Website. They send email a list of discounted offers for goods…
How InMobi is Competing Apple & Google on Mobile Advertising Turf ?
Late last month we reviewed the Business Model of a startup from India InMobi – competing with Global Technology Giants in the mobile Advertising Vertical. WE would like to peek into how the company is staying competitive to wade off competition from Google and Apple and continue to grow stronger…
LetsBuy on Competition + Pricing & Margins + Logistics for Future Growth
The Journey of LetsBuy began with “word of mouth” recommendations and search-engine-based advertisements. On the day they launched, they had about 10-15 orders worth Rs40,000. How did they Ward off Competition ? Dilution of brand is a risk that many e-commerce websites face. Indiatimes, Ebay, etc., are marketplaces and feature…
Interactive Avenues – Agency Based Advertising Solutions
Interactive Avenues is a full service Advertising agency and is among the largest with an employee base of 150 people. Primary Services offered are media planning and creative roles as an agency in traditional media. That is only a part of the services offered by Interactive Avenues. In addition to…
SnapDeal is about Analytics + Marketing – How the Company is Different ?
Rohit Bansal and Kunal Bahl founded SnapDeal – India’s Largest Coupon Deals Marketing Company. Here directly from the founders on how they are different and leading this segment of the market. What is keeping SnapDeal Alive and Kicking ? Rohit is an analytics person and Kunal a marketing person. They…